Behind the Canvas

‘Behind the Canvas’ is a visionary project by Bombay.
 The first co-creation digital artwork realized during a live instagram.

Under the guidance of the Artist Giuseppe Lo Schiavo and the Creative Director Paolo Stella and with a pinch of inspiration from the students of NABA, Nuova Accademia di Belle Arti and Domus Academy, users connected to the streaming were able to make themselves protagonists, choosing the objects that will make up the digital work. 
Instagram was therefore intended as a free space within which to express one’s emotions and moods.
Within the physical set created by the designer duo Design By Gemini, the live instagram saw the alternation of guests such as creators Fabio Persico, Benedetto Demaio and Federica di Nardo.
Furthermore, the artwork inspired by the iconic Bombay Sapphire bottle will become the container for the “objects of the future” chosen by the virtual community.


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